2012 marks the second year of the Lovie Awards and with competition expected to be fierce, those with a techie tour de force or electronic endeavour to celebrate should get their early bids in now.
Last year, special awards went to electro-pop pioneer Bjork (lifetime achievement), game-changing app Tweetdeck (Breakout of the Year), and special recognition was awarded to the highest scoring entry from each language: English- ‘Who Killed Deon’ (AMV), French-‘Nespresso – Pixie’ (Soleil Noir), Spanish- ‘Ohla Hotel’ (eMascaro), Italian- Nuok, German-SoundCloud.
The people behind the LOVIE AWARDS want to celebrate digital and online excellence in all its forms. Categories are divided into four key areas: Websites, Mobile Apps, Online Film & Video and Interactive Advertising and Media. Woven into these are permutations which cover all bases, from gaming to creative work to technical excellence.
There will be 11 new categories added to the mix this year, ranging from more technically minded awards like Best Home/Welcome Page to creative accolades like Best Copywriting and the Experimental and Innovation awards for mobile platforms. Social Media will play a larger part in this year’s awards, with categories added including Social Media Campaign, Social Games and Social Media for Good Campaign.
The judging panel will include musician and artist Imogen Heap, Google creative director Tom Uglow, co-founder of Deezer Jonathan Benassaya, co-founder of TechHub Mike Butcher, co-founder of The Next Web Patrick De Laive, executive creative director of Crispin Porter and Bogusky Europe Gustav Martner, design director and founder of OpenIDEO and IDEO Tom Hulme, founder and CEO of SoundCloud Alexander Ljung, WIRED editor at large Ben Hammersley, founder and CEO of Moo Richard Moross, and BBC exec. producer Will Saunders.
Entry deadlines for The Lovie Awards
Friday, May 25, 2012: Early Entry Deadline – (reduced entry fee)
Friday, July 20, 2012: Final Entry Deadline
Tuesday, October 16, 2012: Winners Announced
Entries can be submitted online through The Lovie Award platform: http://www.lovieawards.eu/
